Telavivie aims is to create a hospice that will provide patients with a home and supportive environment, easing the pain and allowing them to maintain their dignity during their last days. A specific purpose is to encourage spiritual empowerment, and despite this difficult period for the human body and spirit, to attempt to find beauty at a time it might be needed most.

A 2.5% of all sales on Telavivie is donated to ‘Forget Me Not’ and its goal of building the hospice in central Tel Aviv. The treatment, care and services at the hospice will include the best doctors and therapists, as well as practitioners of alternative medicine, all intended to help those at the end of their lives to gently and peacefully release the physical and emotional pain they hold as they approach their departing days.

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